Daily Deals Are Back to Blow You Away

Snaques, on 13 May 2021 - 11:14 AM, said: To be fair, I don't think anyone here is blaming Dwight but rather awkwardly laughing at the positions he's put in again by the marketing team.   I would add that I would really like to spend the 70€ on Type 59, but I just feel like it sends a completely wrong message to WG. They really are making it hard to spend money that is actually burning in my pockets.


wolfsrain, on 13 May 2021 - 10:16 AM, said: I feel bad for Dwight. He is now dealing with the fallout and takes all the flak from it.   Like i said: never blame the devs or the CM's. The upper management is to blame. They take those poor decisions and let the devs and the CM's to get the heat. And the CM's are getting the worst part, because is their job to defend the company,


MagnusNico, on 13 May 2021 - 10:19 AM, said: Dwigt, please, what are the digits on top of each card used for?


MeetriX, on 13 May 2021 - 12:04 PM, said: 1. Open a browser. 2. Goto some "shady" website. 3. Login. 4. Clik some cards. 5. Look at the cards. 6. Who knows what. 7. Look again. 8. Get stunned. ... x) Saved energy?


KanonenVogel19, on 13 May 2021 - 12:45 PM, said:     When clicking on the flying postcards, is the picture of the postcard related to what offer you get? In other words, if I click on a flying postcard with a specific image, can I be certain to get the same offer each time?


VikingNewfie, on 13 May 2021 - 01:06 PM, said: Dear Dwight (and other CMs),   Please pass along to your marketing team that the psychology behind deals is based on getting the consumer excited, because excited people make impulsive decisions. However, you have to maintain the excitement all the way from the first drawing them in (your news post), until they complete their impulsive action (buying your stuff). If you instead disappoint them, e.g. by calling full priced items a 'deal', you are worse of than not offering the 'deal' at all as instead of creating a happy customer from a basic customer, you created a disappointed customer. Let me illustrate (sorry, don't have time to create a PowerPoint suitable for marketing meetings): Customer + no deal -> Customer (no change) Customer + good deal -> Happy customer Customer + bad deal -> Disappointed customer   Now, technically, a 'deal' does not have to be have any sort of discount associated with it. By buying something from your website, we are making a deal that my bank will transfer a certain amount to your bank, in exchange for an item to be available for me to use in the game. That is a deal.   However, while that might be the definition of 'deal', the psychology behind the word 'deal' is quite different. When people see 'deal' they are expecting a 'good deal' (for them). That is just how consumers are used to, and expect. So in this sense, if the customer expects a 'good deal', but don't get any deal at all, it is seen as a 'bad deal'.    On a personal note, while I am suffering from a bit of 'deal overload' from the last many offers available, I was considering getting the 'Berlin 4' package, and/or the Lansen C. But after seeing this today, my disappointment is causing me to consider stop playing. I like this game, and I want WG to make money so they can keep the game running. But this is just a slap in the face.  


horned_reaper, on 13 May 2021 - 01:13 PM, said:   Agree, totally wrong selling strategy from WG side. Instead of win / win = having decent deals for players and some revenues coming, I feel like being scammed and I won´t spend any money in this event and any others in the near future = lose / lose. GG guys.