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Why not have a Military Package...

Дата: 02.05.2015 06:49:41
The_Chieftain: A couple of comments.    Every time we do this, we tweak things a bit to find out the sentiment of players. Instead of reading forum posts, since words are cheap, we let players put their money where their mouths are.   Last year, we introduced the concept of the "selectable target." Players could select which charity in particular of the group to support, or all of them. By keeping track of this, we could see which ones the players were most interested in supporting. If the player didn't want to do the percentage, we encouraged them to go to the charity directly, but there was, of course, no way for us or the charity to figure out if it was a redirect, or someone who was just donating "off the street", as it were.   This year, we've added another tweak. Now, on the portal, there are hot links saying "donate directly". These link to a fundrazr site, with a counter. If you want to do a 100% donation, go ahead and do it. At the end of the month, we'll be able to track how many people really like the combination of getting personal benefit in the game with the smaller donation, vs those who want to donate the 100% and get nothing back for themselves. Literally, putting money where their mouths are. That should give us all a good indication as to which perspective is in the majority.   So, buy a bundle, donate directly, or do nothing at all, as you will. But until we get the data, it's hard to say which is "best"  

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