WHY 2019 changes will not make any difference

kubawt112, on 03 January 2019 - 08:33 PM, said: Most of the proposed changes are obviously half-baked and the sudden shift seems a bit desperate. Not a great combination.     Hm. I don't have a degree in marketing, but judging from my peers there's a majority who enjoys the game on some level (and even spends money on it) but wouldn't even dream of recommending it to others. That's not a good thing. If a friend saw advertising for WoT and asked me about it, I'd probably give him a thumbs down (or give him my recruit account to play around with). I'm sure it's not a great concern, but it's not an uncommon group dynamic to ask the early adopter and biggest nerd/gamer about his opinion.   Anyway, WoT marketing is a fun thing to look into.   1. The TV spots are cool (if lacking in stuff beyond 'tanks are cool'-factor).       2. The sponsored videos on Youtube are fun, or rather they're finding people who can make the game look fun (even if the streamer and the Bob Semple joke is very HOI4-centered).     3. The streamers WG paid to feature the game following 1.0 was just tragic. I wanted to uninstall when I saw DrDisrespect. He played exactly as you'd expect someone with no knowledge to play WoT. He made the game look "even worse than it is", if you get my point.     OK 4. The banner ads. Hahaha - the banner ads. I see a lot of artillery-view "minigames" ads. How on earth do you expect such an ad to convey that "tanks go boom" is fun? It really is beyond me. Even if I had heard about WoT, I would assume it was a scam of some sort. Sadly no screenshots handy, but trust me - they look like the flash games I played fifteen years ago.   Last, but not least: These funny, but kind of inappropiate animations. They come from just the kind of website you'd expect by looking at them, which is not the kind of website I'd expect to find ads for a game that I actually wanted to play, nor for an actual game.         I find it hard to trust that someone has managed to find a proper way to market the game almost eight years since launch. It seems strangely haphazard. I would imagine that there are serious issues: You don't end up with a lot of people interested. How many see the ad? How many actually take note/click the ad? How many are lefter after asking a friend/check the forum to figure out if it's worth it? How many are left after getting hit by the learning curve? How many actually keep playing beyond that? Ultimately: How many of the players who progress beyond playing the magical 8-10 weeks will actually spend money on the game? I obviously don't know, but I sure hope the numbers make sense to someone - because they don't to me.


MightyBalls_2, on 03 January 2019 - 09:49 PM, said: Am I the only one who thinks that lowering the damage cuased by premium ammo is not the answer, it just makes tanks live longer than they would do normally.   This is a marketing decision and not a re-balancing decision, and this is why I think that!
All this is going to do is make people fire more premium, not less.   In-turn makes War Gaming more money, because players will make negative credits per battle.   If I see a Type 5 Heavy, I will not think, "I wont fire gold at that because it does less damage".   All this is doing is to make people spam more premium ammo.. How much you ask... About 25%-30% more premium spam.   This will cause most people to lose credits, which means more real money for War Gaming.   This Prem nerf is not for the players, War Gaming has been analysing how to make more money for 2019, and came up with this idea.   Premium account 2nd stage which they mentioned only briefly in that article!   This is where the 2nd stage of a premium account will come in, where you will be offered other benefits that will most likely balance the negative credits and boost their bank balance more!