Warchild initiative

UrQuan, on 06 November 2016 - 02:40 PM, said:   The bolded part I believe is the most important part for the War Child organisation. Most NGo's like War Child live & exist by donations, so for them, awareness is a major part in their continued operation. But advertising costs alot of money & generally, audiences frown upon such things done by charitable organisations (unless large enough like Red Cross & Amnesty International) In this, gaming offered a great way to raise awareness without spending a fortune on advertisement (other online games do similar things as well, like EVE online) No matter the outcome, now many more will know of War Child & help this organisation & the childeren they aid in improving their conditions.